artist · builder · product designer

Building products with ownership, speed, and range across disciplines.

I do what the outcome requires. That has meant finding the real problem, covering what was missing, and turning early ideas into shipped products.

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How I Work

Four principles from two decades in product, branding, and marketing, across companies and clients in hospitality, beauty, luxury, biotech, insurtech, and stone.

Solve the
Right Problem

I start by understanding the real problem underneath the stated one, then design for outcomes that solve it and create business value.

Think
Across Disciplines

I look beyond the interface, considering how product design, branding, marketing, and engineering work together to create a cohesive customer experience.

Keep It
Moving

I’m driven by results, so when something slows the work, I build what’s missing, whether that’s a workflow, a team, or the operating system a department runs on.

Take
Ownership

I’ve mostly worked where a design function didn’t exist yet, across startups, larger companies, and my own agency, often without another designer, much time, or a large budget. I own the outcome and find a way to deliver.

Experiences That Shaped Me

Each stage built on the one before it, and all of it still shows up in the way I work today.

Visual Judgment

Fine Art

Storytelling

Visual Communication

Systems Thinking

Visual Communication & Product Design

Business Thinking

Entrepreneurship, Marketing & Branding

Delivery Under Constraints

Entrepreneurship, Production & Execution

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"Every industry taught me the same thing: results don't come from layouts, but from every customer touchpoint working together, delivered to standard, on time, and on budget."

Track Record

4 years

Sole designer at Byrst, across product, marketing site, and mobile

5 features

Shipped end to end at Byrst, from problem framing through launch

4 functions

Design functions built from scratch, in startups, larger companies, and my own agency

30%

Year-over-year growth at Best Cheer Stone USA, where I led design, marketing, and production

400%

Kitchen cabinet revenue growth after the four US showrooms I designed and delivered through build

Introduced Webflow at Byrst when front-end delivery became the bottleneck, bringing interface production in-house and shortening release cycles.

Research for What’s In My Jar uncovered a larger missed opportunity beyond sign-up friction: the product was designed around just one of three high-potential audiences.

Built the operations system for marketing at Best Cheer Stone, structuring every project from brief through design, contracts, and shipping, with access set by role so new hires could onboard themselves.

Founded Cre8tive Revolution in Shenzhen, delivering branding and experiential design for international clients including Ritz-Carlton, PTC, BGI, and Simpson Marine.

What People Say

Kind words from colleagues, clients, and collaborators.

“

Chuanyi is a rare find. Her energy is infectious, her work ethic is relentless, and her designs are as intuitive as they are beautiful. We hired her as a UX/UI designer, but she took on and accomplished so much more. At Byrst she single-handedly built our website along with several customer-facing tools and complex workflows, across both mobile and desktop. I wholeheartedly recommend her.

Patrick Ernst

Founder & CEO, Byrst

“

Chuanyi is truly focused on user experience and brings so much more to the table than the standard UX viewpoint I've experienced in the past. She has impressive work ethic and I felt I could fully rely on her.

Maria Semykoz

Founder of whatsinmyjar.com

“

Chuanyi is dedicated to her work with full-hearted enthusiasm. She essentially contributed to the development and elevation of our product branding, company image in the industry.

Kathy Xu

CEO, Best Cheer Stone N. America

Earlier Work

Before product design, I worked at every scale from logos to showrooms. Brand, exhibition, and 3D work delivered across the US, Italy, and China.

Best Cheer Stone showroom, Anaheim, CA

Spectrum Quartz, KBIS 2020, Las Vegas

Best Cheer Stone, Marmomac 2017, Verona

MÙ Natural Stone, brand identity

Stone vessel, product design

Yard Bar & Restaurant, brand identity

Better design. Stronger products. Sharper business.

Let's Build Something Great

If you need a product designer who can bring clarity to ambiguous problems, balance user needs with business and technical constraints, and carry ideas from concept through launch, let’s talk.

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